When you think of a three-minute, hyper-competitive mobile game, deep storytelling and complex lore are usually the last things that come to mind.
But as these games generated billions of dollars, the studios realized the massive potential of building a true intellectual property.
The Arena's History
Because there are no cutscenes or dialogue boxes during a ranked match, developers must rely on environmental storytelling.
A crashed airship in the background of a snowy mountain arena might precede the release of a new flying machine unit.
- It grounds the world in history.
- The ambient noise of a spooky arena adds massive atmosphere.
- The progression of arenas shows a rise in technology or magic.
Giving Life to the Cards
The most effective way developers convey personality is through incredibly expressive, exaggerated character animations.
Furthermore, developers release short, high-quality cinematic trailers outside of the game to establish relationships between the cards.
| Narrative Tool | Execution |
|---|---|
| Unit Bios | The short paragraph of text visible when upgrading a card often contains jokes, puns, or vital lore about the character's origin |
| Stickers | Provide a massive injection of personality, allowing players to express anger, joy, or confusion using the faces of their favorite troops |
The IP Expansion
These games now have dedicated animated series on streaming platforms, comic books, and massive merchandise lines.
The next time you deploy a card, take a second to read its description or watch its deployment animation closely.
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